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Have You Seen the Big Bad Piggie? Close-up on TRW’s Brand New TYA Title with Simmons & Howard

Mon, 2014-11-24 08:24

Earlier in 2014, Theatrical Rights Worldwide (TRW) announced the acquisition and immediate release of a brilliant new Theatre for Young Audiences (TYA) musical from the team of Bret Simmons and David Howard (CHANGING MINDS, FALLING FOR EVE). THE THREE LITTLE WOLVES AND THE BIG BAD PIG is a beautiful adaptation of the perennial best-selling kid’s book of the same title by Eugene Trivizas. Simmons & Howard, currently are hard at work on their next title, THE FIRST GENTLEMAN, set for an Off-Broadway run in 2015. I recently spoke with them at their Los Angeles offices to discuss their entry into the exciting world of adapting great literature aimed for young people into a TYA musical.

David Howard (Book & Lyrics) is the writer of DreamWorks’ hit science-fiction movie parody Galaxy Quest. I asked him about the genesis of the project. “Steve (TRW President & CEO Steve Spiegel) approached us with the idea some time ago and told us about his TYA@TRW collection and urged us to find a book we loved that would be a great musical,” Howard said. And find one they did! Trivizas book, with illustrations by Helen Oxenbury, became an international best seller after his adaptation of the classical fairy tale had languished because  publishers were not eager to take on a book in which the wolf is not evil, but good. It has since been translated into seventeen languages and incorporated into the Heinemann collection of the ten best classic picture books ever published. Howard continued, “As soon as I read it, I knew that this source material was truly great.”

Bret Simmons (Music) said that he took his inspiration for PIG from the story’s “joyous and really, truly fun” take on the old tale. “I adored writing it,” Simmons said. It shows in the music. Simmons is always at home in a variety of styles, while keeping the show’s narrative moving forward with bright, inventive songs that really make the book come to sonic life. Great source material is the key and getting the author’s permission to adapt the book to a musical format almost didn’t happen. Howard explains:  ”We had never met Eugene (Trevisaz), so we Googled him and found that he lives in the U.K. I sent him an email and didn’t hear from him, so we figured it was a no-go. Then some months later, from out of nowhere I get this email back from him and he apologized that it had hit his SPAM folder. He readily agreed to the prospect of a musical and we started working.”

Simmons and Howard are frequent collaborators and their partnership has honed a trusting bond from which they work. “Bret is very involved in storyboarding early as we develop. Sometimes lyrics come first, sometimes music,” Howard said. “We get together and talk about what it means and then we storyboard it.”

Click Image for Larger View

The story begins as it comes time for the three little wolves to go out into the world and build themselves a house, their mother warns them to beware the big bad pig. But the little wolves’ increasingly sturdy dwellings are no match for the persistent porker, who has more up his sleeve than huffing and puffing. It takes a chance encounter with a flamingo pushing a wheelbarrow full of flowers to provide a surprising and satisfying solution to the little wolves’ housing crisis.

Now that THE THREE LITTLE WOLVES AND THE BIG BAD PIG is released, the team is back to work on THE FIRST GENTLEMAN. Simmons said, “At present there is a great production team in place and we’re excited that it looks like the show will open in NYC in 2015.” The duo last hit New York at the York Theatre with 2011′s FALLING FOR EVE.

To get a 99 Cent perusal copy of THE THREE LITTLE WOLVES AND THE BIG BAD PIG, click HERE and enter code PIG at check-out!

Click HERE to visit the show’s homepage.


TRW’s New 2015 All-Access VIP Catalogue of Musicals is Here!

Sat, 2014-11-15 09:39

All of our shows. All the info you need to make your production choices. All in one place.

Our new 2015 All-Access VIP Catalogue of Musicals is now arriving at theatre organizations across North America! Here’s a link to a super easy-to-use online magazine format of the full-color book that features detailed descriptions of each show with key casting and production information highlighted. Take a few minutes to look through the catalogue and then you can order perusal copies of all the shows you’d like to read and hear. Once you’ve decided on some shows, simply apply for a license to get a price quote for your production. There’s no obligation and it’s the best, fastest way to find out if your title is available and the cost of the License Fee.

The new catalogue debuts Jersey Boys, Saturday Night Fever, Big Fish, Ghost the Musical and more. As you peruse the online edition, click directly to any show’s homepage at theatricalrights.com and see video for select titles.

Click HERE to view the TRW 2015 Full Catalogue of Musicals.

Theatrical Rights Worldwide (TRW) Announces Acquisition of Jersey Boys

Wed, 2014-10-01 08:12
Theatrical Rights Worldwide (TRW) announces the acquisition of the Tony Award-winning mega-hit musical Jersey Boys for their Broadway Collection.

Theatrical Rights Worldwide (TRW) President and CEO Steve Spiegel announced today the acquisition of exclusive representation for stage performance rights to Broadway’s Tony Award-winning Best Musical, Jersey Boys. “I’m happy to announce the signing of a long-term agreement for the Stock and Amateur rights to Jersey Boys. I’m proud to be the home of this truly great Broadway show,” Spiegel said yesterday afternoon, shortly after closing the deal, from his office in TRW’s Times Square headquarters.

Jersey Boys joins TRW’s major licensing assets Monty Python’s Spamalot, Memphis, The Addams Family, The Color Purple, All Shook Up, Ghost the Musical, Big Fish, Ring of Fire, Curtains, Saturday Night Fever, and a select group of Theatre for Young Audiences (TYA) and Off Broadway and Regional Theatre musicals.

“Jersey Boys adds to our roster of Broadway titles at a very exciting time for TRW. It’s a show recognized as the pinnacle of musical theatre excellence by our school, community and professional theatre customers around the world,” Spiegel said. “It’s a once in a generation show, a brilliant musical to bolster our continuing growth and expansion.”

Theatrical Rights Worldwide was created by Spiegel in 2006. Coinciding with the Jersey Boys deal, TRW announced Spiegel’s full ownership of the company, effective immediately.

JERSEY BOYS is completely restricted at this time. You can see the show on Broadway, the West End or the national tour.

Click Here to see the Press Release

Spiegel Takes Full Ownership of Theatrical Rights Worldwide

Wed, 2014-10-01 08:01

TRW President & CEO Steve Spiegel

Musical theatre licensor Theatrical Rights Worldwide (TRW), founded by President & CEO Steve Spiegel in 2006, announces Spiegel’s acquisition of full ownership of the company. The venture was initially a partnership between Spiegel and Northwater Capital, an international IP fund based in Toronto.

Spiegel spoke briefly from TRW’s New York City offices as the deal was signed: “I’m immensely proud of what we’ve created at TRW, first as a start-up, then as a growing business and now as a fully-realized premier Broadway licensing house. Throughout my thirty-five years in this business I’ve enabled theatrical participation and performance for high schools, professional and community theatres, youth groups, national tours and all our customers around the world,” Spiegel said. “Now, we move forward with a determination to hone our acquisition and development strategy in a very competitive environment. I’ve lived the world of theatre during my career and my incredible reservoir of relationships and experience will bolster this exciting new phase for me and TRW.”

Steve Spiegel (C) shares the news with his divas.

Joining this breaking news is Spiegel’s announcement that TRW has acquired representation of Broadway’s mega-hit Jersey Boys. “I’m thrilled to announce the signing of a long-term agreement for the worldwide stage rights to the incomparable Jersey Boys.” The Tony Award-winning Best Musical joins TRW’s major licensing assets Monty Python’s Spamalot, Memphis, The Addams Family, The Color Purple, All Shook Up, Ghost the Musical, Big Fish, Ring of Fire, Curtains, Saturday Night Fever, and a select group of Theatre for Young Audiences (TYA) and Off Broadway and Regional Theatre musicals.

Spiegel will continue his current role as President and CEO of TRW, now taking the company into its second decade as the sole owner. The organization’s ever-expanding contemporary Broadway musical catalogue will be his primary focus, while continuing to develop carefully chosen non-Broadway and top-quality TYA shows.

TRW's Vice President of Professional & International Licensing Sean Cercone

Spiegel also announced the promotion of TRW’s Professional Licensing Director Sean Cercone to Vice President of Professional & International Licensing. “As we continue to expand and grow our collection, Sean’s invaluable experience, perspective and expertise in the changing world of professional licensing has elevated TRW’s presence in positioning our shows with top regional and international theatres,” Spiegel said. “And, his leadership in developing new shows and re-approaching existing titles, especially for the unique pro market, brings a vital asset to our executive team.”

Spiegel looked out the window of the TRW conference room to the view of Broadway below. “I see so much potential out there. Broadway and beyond are really alive with creativity and opportunity. I want to put our licensees in touch with that in a personal way. In a way they can share with their communities a presentation of dynamic, contemporary musicals that speak to today’s audiences of all ages. It’s what I’ve been working at for 35 years and now TRW is the place I have the creative freedom to realize that vision for 21st century licensing.”

Click Here See the Press Release.

Top and Middle Photos by Lucas Buck at Look! Pretty Pictures.

Wanda is a Middle School Hero: Get to Know This Kid’s Musical That Gets to the Heart of the Matter

Tue, 2014-09-16 05:20

TheatricalWrites Readers:  Check-Out WANDA’S WORLD and get a FREE READING COPY of the script!

The start of Middle School/Junior High can be a scary time for our ‘tweens. As any drama teacher who works with kids of this age in school or in youth theatre programs will tell you, these young people are in a crucial stage of self-awareness development, as they leave the relative comfort of elementary school behind. The theatre is a place where we can get kids involved in stories that transcend the smart-mouthed style of the endless slew of  TV sit-coms aimed at ‘tweens, and give our bright middle schoolers a chance to revel in the most collaborative art form available. At TRW, we carefully curate our TYA and kids for kids show collections to offer nothing but top-quality book, music and lyrics with stories that both entertain to the highest level and have a message that is musically uplifting…and in some cases, shows that truly offer a lesson for all of us, no matter our age. WANDA’S WORLD is such a show.

The story:  Wanda Butternut is the popular host of the hit TV talk show, Wanda’s World, where kids call in to get advice from Wanda to solve their problems. Wanda is beautiful, confident and always knows what to say… in her fantasy. In real life, Wanda is a middle school girl with a rather large birthmark on her face, who is terrified to deal with the first day of school in a new town. Gradually, with the help of an extraordinary teacher, she overcomes incredible odds and learns to follow her own path.

This heartfelt musical is a place where ‘tweens and their families can share a beautiful and vital new story that speaks, or rather, sings to an age group that very much needs the gentle message that comes

with it. In their notes to directors and producers of the show, WANDA’S WORLD authors Eric H. Weinberger and Beth Falcone write, “there is a tween in all of us who still feels vulnerable, that each one of us has some kind of ‘birthmark’ which makes us feel set apart, and that middle school politics, unfortunately, often doesn’t end in middle school.” Some of our clearest memories are those of playground incidents of middle school, when alliances between classmates could lead to ugly behavior. While WANDA’S WORLD offers a healing message, it does it in a show that is pure musical theatre magic.

The score for WANDA’S WORLD is instantly likable, upbeat, totally-engaging pop-rock that delivers real power to this one act show. Beth Falcone’s music & lyrics deliver a truly infectious, radio-ready groove that starts from the downbeat and provides the engine that drives the WANDA magic. Eric H. Weinberger’s book is just the right balance of authentic kidspeak and beautifully structured story-telling. Falcone & Weinberger wisely crafted a tale that doesn’t focus our sympathy on Wanda, rather we are invited to explore our own natural fears through Wanda’s courage. The writing team offers this insight: “One thing to note is that every character in this show has a ‘birthmark’:  Mr. Lemmings stutters; Ms. Dinglederry, who is Irish, never fit in because of her inexplicable passion for all things Latin; Ty must succeed or risks being shunned by his powerful family; Jenny must be pretty and popular for the same reason; P.J. feels ‘small’; Alison is socially awkward, and so on.”

It’s clear this is a show that will make a real impact on your program, and producing and directing it is a delight! When you read and listen to WANDA’S WORLD, we know you’ll want to consider it for your next show. To receive a FREE PERUSAL copy of WANDA’S WORLD, Click Here, or at the end of the article. There is no obligation whatsoever and the offer is only good for e-perusals (limit 1 e-perusal per email, offer expires Oct 31, 2014). They are usually 5 bucks, but all you need to do is a bit of clicking and you’ll get a free copy to have and to hold. Electronically. You can hear all the tunes as you read on the WANDA homepage. And when you’re ready to roll with your production, we’ve got the music tools covered!

TRW is excited to announce that our premiere rehearsal and performance accompaniment tools are now available for WANDA’S WORLD! These tracks aren’t just good…they are amazing. These are true SHOW|READY & STAGE|TRACKS programs and they can take your rehearsal and performance process to the stars! Click Here to listen to WANDA’S WORLD song samples. You can totally have your own pit band, too. Your choice. Click Here for information on SHOW|READY & STAGE|TRACKS by Right On Cue Services for TRW.

Once you are ready to start planning your show, we know for middle school drama directors, having just the right number of roles is crucial. In casting WANDA, you’ve got a chance to involve as many actors as you like. WANDA’S WORLD can be performed with as few as 11 actors (6F/5M) or as many as you wish. Click Here to see more on expanded casting.

WANDA’S WORLD was produced Off-Broadway by Amas Musical Theatre, in association with Terry Schnuck, where it received a Drama Desk Award nomination for Outstanding Book of a Musical and a Lucille Lortel Award nomination for Outstanding Musical.

Click Here for your Free E-Perusal of WANDA’S WORLD.

Click Here to go to the WANDA’S WORLD homepage.

Photos: 2008 AMAS Production, © Carol Rosegg

UK/Ireland Customer Alert: Your Grail Awaits!

Tue, 2014-09-09 07:45

Now is the time…this is your Quest!

MONTY PYTHON’S SPAMALOT is now available for productions in the UK & Ireland opening in September/October, 2016 or later. Be advised that you will not be permitted to begin advertising or marketing your production until 1 July 2016, after the next leg of the MONTY PYTHON’S SPAMALOT UK tour concludes. Keep this advertising restriction in mind when selecting performance dates.

The MONTY PYTHON’S SPAMALOT UK tour will commence in January and conclude by 30 June 2016. Get tickets now as you plan YOUR production! Click here for schedule & ticket info.

UK/Ireland customers, CLICK HERE to submit an Amateur License Application and book your production of SPAMALOT now! (if you recently applied you do not need to apply again).

Video Sells Tickets: CINEVATIVE Delivers Broadway Quality Ads, Branded with Your Production Info!

Tue, 2014-08-12 11:04

When it’s all said and sung, selling tickets is a top priority for all theatre organizations. Cutting-edge marketing that really works to sell your show relies on top-quality video promos for social networks, your website and broadcast. When you post a high quality video on your website and Facebook, Twitter, et al…you get results. Video engages your target audience with the visual excitement they seek to become motivated ticket buyers. And your boards of directors, school administrators and corporate donors will take notice that you know how to market your shows effectively and professionally on a tight budget.

Producing high quality video can be expensive and very time consuming. That’s where Cinevative comes in with VME (Video Marketing Essentials). Here’s the pitch: Their industry-leading standard for theatre promotional video is on display in their work, which you can see by clicking HERE. Cinevative offers customized web videos, commercials and promos for the performing arts. Imagine being able to run Broadway quality promotional videos and commercials without having to create anything yourself. Now you can…with Video Marketing Essentials by Cinevative. Video Marketing Essentials allows you to license customized, pre-made video trailers for some of TRW’s most popular shows at an incredibly low cost!

Once you’ve got your spot branded with your production’s specific info, you’re ready to use this powerful asset in your marketing arsenal. You can post anywhere on social networks for free and watch the ticket sales click through to your site. Consider even a small $5-$10 boost of your post on Facebook, targeted to theatre-goers in your area, and you’ll see measurable results at the box office…if you are linking to high quality content like Cinevative spots. And don’t count out good old TV! You’d be surprised how affordable spots on your local network station ad buys can be, and many offer free slots for

non-profits. A professionally produced commercial on TV can really help elevate your arts organization’s perception in your community. And, frequently your target theatre-going audience is up late for those very cheap late night buys on the local network affiliates and independent stations!

As you consider your next round of musicals with TRW, or if you are already producing one of our shows that has a Cinevative commercial available (click here for a list of TRW titles that feature Cinevative VME), take a look at what professionally produced video can do for your show’s marketing campaigns.

Click HERE to visit Cinevative’s Video Marketing Essentials website

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Video Marketing Essentials by Cinevative Intro from Cinevative on Vimeo.

Professionally Speaking with TRW’s Sean Cercone

Mon, 2014-08-11 06:55

Welcome to the first monthly installment of Professionally Speaking.  My goal – make your job a little bit easier... In the coming months we look forward to a website redesign, hosted blog launch and many EXCITING NEW ANNOUNCEMENTS!  Things at TRW are cookin’!

Did you know 72% of professional theatres in America have seating under 299 seats?

Yeah…that surprised me too when I completed the research.  We know, all too well, one of the biggest challenges we face producing in that size venue is finding material that is appropriate for your specific audience, fits your mission & budget and excites your creative staff.

Once you have that out of the way, you and your team then ask, “Yeah, but will it sell tickets?”

RING OF FIRE (Small Cast Version) was specifically created as a partnership between our office, Richard Maltby Jr. and Milwaukee Rep with these very questions in mind.  This version has already had 20+ successful runs at professional theatres across the US including Milwaukee Rep, La Comedia Dinner Theatre, Pitt CLO, The Barter Theatre, Cortland Rep, Shadowland Theatre, Art’s Garage,and many more!

Get your customized RING OF FIRE commercial for as low as $150.00!

Click on the play button below  to preview the :30 spot now exclusively from your partners at TRW & Cinevative!

Ring of Fire Licensing Spot from Cinevative on Vimeo.

Give me your opinion on 3 short questions! How do you think these upcoming Broadway musicals might do for your audiences?