LONDON’S WATERLOO EAST THEATRE’S STRIKING 12 and PINKALICIOUS open concurrent runs next week, both British premieres!

With the opening of two TRW titles next week, London’s Waterloo East Theatre presents the British premieres of STRIKING 12 and PINKALICIOUS. STRIKING 12, the musical re-telling of Hans Christian Andersen’s “Little Match Girl,” is directed by Simon Greiff and features a cast including Simon Bailey, John Banister, Rebecca Bainbridge, Natasha Barnes and Roger Woods. Originally a vehicle for power trio GrooveLily, the musical has been re-imagined for a full cast, retaining the power and soaring beauty of the score.

Waterloo East contacted TRW for permission to change a few words and phrases in the script to Anglicize the vernacular for Brits. TRW’s Director of Licensing Jim Hoare was eager to help. He contacted the authors who quickly and happily approved the changes, paving the way for the London opening. In fact, Tony Award winning bookwriter/lyricist Rachel Sheinkin and composer/bookwriter/lyricists Brendan Milburn and Valerie Vigoda personally approved the substitutions and gave the production their full support. Check out the story on Groovelily’s website:  STRIKING 12′s British Premiere

Having opened earlier this year, TRW is thrilled that this new company has chosen two of our titles for British premieres. Waterloo’s Artistic Director Gerald Armin said, “STRIKING 12 is the perfect antidote to too much sickly-sweet Christmas cheer and PINKALICIOUS is the exact opposite – a celebration of all things sticky and sweet – one for the under tens who love pink!”

PINKALICIOUS is based on the popular book by Victoria Kann and Elizabeth Kann. Pinkalicious can’t stop eating pink cupcakes, despite warnings from her parents. Her pink indulgence lands her at the doctor’s office with Pinkititis, an affliction that turns her pink from head to toe – a dream come true for this pink loving enthusiast. But when her hue goes too far, only Pinkalicious can figure out a way to get out of this pink predicament.

Congratulations to the Waterloo East Theatre of London on their first season…Here’s to many more!

For information on licensing either of these great titles, visit www.theatricalrights.com!

The Brooklyn Friends School, an independent Quaker school for pre-K through 12th grade is presenting ILLYRIA, 11/19-20/2010. The musical adaptation of Shakespeare’s TWELFTH NIGHT features a cast of 12 students, all of whom are having a GREAT time with the show as evidenced in this article by Jeffrey Stanley on the school’s arts page: BROOKLYN FRIENDS SCHOOL ARTICLE.

Theatrical Rights Worldwide announces our new StageCenter Collection! Imagine the possibilities…The StageCenter Collection is designed to every theatre’s common goal: Brilliant theatre, delivered on a budget. Your mission to present new, exciting, thought-provoking theatre to your audience is more challenging than ever. At Theatrical Rights Worldwide, we understand and moreover, we’re here to help. The StageCenter Collection is a carefully chosen menu of musicals comprised of a rotating selection of shows, offering an affordable alternative to the traditional royalty environment.

The first round of  StageCenter features eleven great titles!

Click on any title to go to the StageCenter homepage on our website and get started choosing titles for your next season!

Susan DiLallo and Stephen Weiner’s ONCE UPON A TIME IN NEW JERSEY wrapped up its New York City run with sold out houses after garnering rave reviews!

The Prospect Theater Company’s sparkling new production has generated a national buzz around the show, which is fully available for stock and amateur productions from TRW. ONCE UPON A TIME IN NEW JERSEY is an ideal community and pro theatre title. With a rollicking, melodious score and a truly hilarious book, this show offers the right fit for your next season!

Theatermania’s Barbara and Scott Siegel wrote, “Once Upon a Time in New Jersey is a theatrical fairy tale worth listening to (and watching) again and again.”

Backstage reviewer Robert Windeler raved, “This full-length production comes together as beautifully as any small-scale show has in several seasons.”

Check out these awesome reviews of the Prospect show and then visit the ONCE UPON A TIME IN NEW JERSEY show page and plan YOUR production:

Theatermania review click here!

Backstage review click here!

ONCE UPON A TIME IN NEW JERSEY show page on Theatricalrights.com click here!

Going live at 5pm EDT, on NOV 2nd, 2010, the new www.theatricalrights.com features enhanced e-commerce functionality providing TRW with an industry-leading approach to the theatrical licensing process. In another major development, the new site introduces our StageCenter Collection, which offers a rotating, specially chosen collection of our titles at very affordable prices. With online ordering of these titles available for our amateur and school customers the StageCenter page is a must see for information on this exciting new pricing plan. Pro customers can take full advantage of StageCenter as well, just fill out an application for any StageCenter title, or contact your Licensing Representative!

And of course, PerusalsNOW™, our revolutionary online perusal service, continues to make selecting a TRW musical a smooth, easy, touch-of-a-button process as it frees up your creative time and instantly gives you access to the titles you want to read.

Check out the new www.theatricalrights.com now and feel the power of the possibilities!