When it’s all said and sung, selling tickets is a top priority for all theatre organizations. Cutting-edge marketing that really works to sell your show relies on top-quality video promos for social networks, your website and broadcast. When you post a high quality video on your website and Facebook, Twitter, et al…you get results. Video engages your target audience with the visual excitement they seek to become motivated ticket buyers. And your boards of directors, school administrators and corporate donors will take notice that you know how to market your shows effectively and professionally on a tight budget.
Producing high quality video can be expensive and very time consuming. That’s where Cinevative comes in with VME (Video Marketing Essentials). Here’s the pitch: Their industry-leading standard for theatre promotional video is on display in their work, which you can see by clicking HERE. Cinevative offers customized web videos, commercials and promos for the performing arts. Imagine being able to run Broadway quality promotional videos and commercials without having to create anything yourself. Now you can…with Video Marketing Essentials by Cinevative. Video Marketing Essentials allows you to license customized, pre-made video trailers for some of TRW’s most popular shows at an incredibly low cost!
Once you’ve got your spot branded with your production’s specific info, you’re ready to use this powerful asset in your marketing arsenal. You can post anywhere on social networks for free and watch the ticket sales click through to your site. Consider even a small $5-$10 boost of your post on Facebook, targeted to theatre-goers in your area, and you’ll see measurable results at the box office…if you are linking to high quality content like Cinevative spots. And don’t count out good old TV! You’d be surprised how affordable spots on your local network station ad buys can be, and many offer free slots for
non-profits. A professionally produced commercial on TV can really help elevate your arts organization’s perception in your community. And, frequently your target theatre-going audience is up late for those very cheap late night buys on the local network affiliates and independent stations!
As you consider your next round of musicals with TRW, or if you are already producing one of our shows that has a Cinevative commercial available (click here for a list of TRW titles that feature Cinevative VME), take a look at what professionally produced video can do for your show’s marketing campaigns.
Click HERE to visit Cinevative’s Video Marketing Essentials website