February 25, 2015 / Posted by TRW
Selecting your next show or full season, is an exciting, inspiring time for your whole organization. Careful consideration of a title’s audience appeal, technical and design requirements, casting challenges and other concerns make choosing shows an art unto itself.
While the need to consistently achieve high ticket sales is a common theme, artistic directors and producers try to select titles that will connect with their communities as well. Considering stories that will take their communities on new musical adventures together. In the educational and community theatre arena, the experience of the student or volunteer actors and techies is as important as the outcome of the show.
TRW understands this process. We’ve selected nine Broadway musicals, available for licensing for 2015-16, that can help inform your choice. (No title should be announced until rights are secured and a contract has been executed). These nine shows range from new releases, fresh from Broadway, to proven box office winners from our flagship title roster. Let’s start with our favorite new musical family…
Through its 700+ performance run on Broadway and its triumphant National Tour, The Addams Family has become a real player in the major musical theatre world. Now this top-notch tune-fest is a runaway smash hit on the community and high school theatre scene, too! With an irresistibly funny, family-friendly book by Rick Elice and Marshall Brickman and a terrific, tuneful and awesomely Addams score and lyrics from Andrew Lippa, this show is available now for productions everywhere. This is a real Broadway style book musical with a cast that features a great range of featured roles and an expandable ensemble that really shines. While this show is a natural for the fall, hundreds of productions have scored sell-out hits with it all year long. From the opening reveal of this creepily lovable clan, audiences are hooked! Now booking for 2015-16. Click Here to visit The Addams Family musical homepage.
Just released in 2014, Big Fish is a new Broadway musical featuring music and lyrics by Tony nominee Andrew Lippa (The Addams Family) and book by esteemed screenwriter John August (Big Fish, Charlie and the Chocolate Factory). Based on the celebrated novel by Daniel Wallace and the acclaimed film directed by Tim Burton, the story centers on Edward Bloom, a traveling salesman who lives life to its fullest… and then some! Edward’s incredible, larger-than-life stories thrill everyone around him – most of all, his devoted wife Sandra. But their son Will, about to have a child of his own, is determined to find the truth behind his father’s epic tales. Big Fish captures the true spirit of the community theatre experience and is an ideal high school musical as well. In the tradition of great, family-friendly musicals, this tuner takes time and turns it inside out as the magical story unfolds, taken to new heights through Lippa’s soaring score and lyrics. Click Here to visit the Big Fish homepage.
Ring of Fire is the musical story of Johnny Cash, told through his songs and stories. Since a 2006 Broadway showcase, the show has emerged as a ticket-selling force, through the realization of a new five actor version that has re-defined the musical’s considerable presence in the community and professional regional theatre scenes. Cash’s iconic songs drive this unique musical about love and faith, struggle and success, rowdiness and redemption, and home and family. More than two dozen classic hits—including “I Walk The Line,” “A Boy Named Sue,” “Folsom Prison Blues,” and the title tune—performed by a multi-talented cast, paint a musical portrait of The Man in Black that is a foot-stompin’, crowd-pleasin’ musical theatre/concert salute to a uniquely American legend. Both the original Broadway version of the show and the new ROF5 are available at TheatricalRights.com.
All Shook Up is a perennial box office champ and it’s no surprise. With a brilliant mash-up of Shakespeare and a screwball Elvis Presley movie, Tony Award-winner Joe DiPietro creates a hilariously perfect vehicle for the songs of the world’s most beloved singer. It’s 1955, and into a square little town in a square little state rides a guitar-playing roustabout who changes everything and everyone he meets in this hip-swiveling, lip-curling musical fantasy that’ll have you jumpin’ out of your blue suede shoes! With such classics as “Heartbreak Hotel,” “Jailhouse Rock,” and “Don’t Be Cruel,” and a nod to the Bard’s Twelfth Night (and the entire canon of awesome Elvis flicks!), All Shook Up features the songs of The King of Rock n’ Roll delivered in a good old-fashioned book musical that rocks every house it plays. With a full chorus and a ton of featured roles, this musical is a natural for community theatres and high schools everywhere. Click Here to visit the show’s homepage.
Kander & Ebb’s Musical Theatre Whodunit, Curtains, is a masterfully-crafted backstage mystery that is a true valentine to musical theatre from the masters of the form. With Rupert Holmes, Kander & Ebb delivered a show that is perfect for community theatres and high schools. The setting: the brassy, bright, and promising year of 1959. Boston’s Colonial Theatre is host to the opening night performance of a new musical. When the leading lady mysteriously dies onstage the entire cast & crew are suspects. Enter a local detective, who just happens to be a musical theatre fan! With hundreds of productions worldwide since its 2008 Broadway closing, after 500+ performances, eight Tony Award noms and a winner for David Hyde Pierce as Detective Frank Cioffi, Curtains is truly a gift to audiences hungry for Kander & Ebb’s brilliant style. A range of great leading roles for women and the ability to expand the chorus as needed make this show a real celebration of the traditional book musical. Click Here to visit the Curtains homepage.
The Color Purple is an inspiring family saga that tells the unforgettable story of a woman who, through love, finds the strength to triumph over adversity and discover her unique voice in the world. This musical adaptation of Alice Walker’s Pulitzer Prize-winning novel (and the popular 1985 Steven Spielberg film) spotlights Celie, a downtrodden young woman whose personal awakening over the course of 40 years forms the arc of this epic story. With a joyous score featuring jazz, ragtime, gospel, African music and blues, this truly uplifting musical phenomenon is a story of hope, a testament to the healing power of love and a celebration of life. With a book by Marsha Norman and music and lyrics by Brenda Russell, Allee Willis and Stephen Bray, The Color Purple becomes a community event wherever it is staged. The show opened on Broadway on November 1, 2005. It was nominated for eleven 2006 Tony Awards, including Best Musical, Best Book, and Best Original Score. Click Here to visit The Color Purple homepage.
Ghost the Musical is now available from TRW and this wildly romantic pop-rock show is ready to take stage at theatres everywhere. The Broadway musical love story, based on the ever-popular film, features a beautifully hot contemporary score by Dave Stewart and Glen Ballard, and a book by Bruce Joel Rubin, who adapted his own screenplay, for which he won an Academy Award. The Broadway, West End and national tours of the show featured lots of cool high tech sets, lights and special effects. In its first few months of general release licensing, the show has seen a number of visionary new design formats that are approaching the story in a sleek, unit set, lo-fi way that is really connecting with audiences, too. Click Here to visit the show’s homepage.
Tony Award-winning Best Musical Monty Python’s Spamalot has been doing boffo box office biz since its legendary 1575 performance, five year run on Broadway. Since its release for Stock & Amateur licensing, the show has been a dynamo, setting sales records time after time. Spamalot’s magic is in its cross-over appeal to audiences who love musicals and those who love Python! Spamalot is a triumph of mad musical mayhem that is fueled by a world-class score from Eric Idle and John Du Prez. If you haven’t produced this ridiculously funny and memorably musical show yet…it’s time for your Quest to begin. To visit the show’s home page Click Here.
Another Tony Award-winning Best Musical in the TRW Broadway Collection is enjoying a hugely successful run on London’s West End, so U.K. licensing for pro and am groups is restricted for now. But in North America and much of the rest of the world, TRW is ready to roll with Memphis, the musical theatre celebration of a rock and roll story for the ages. From the underground dance clubs of 1950s Memphis, Tennessee, this hot new show bursts off the stage with explosive dancing, irresistible songs and a thrilling tale of fame and forbidden love. From Tony Award-winner Joe DiPietro and Bon Jovi’s David Bryan, Memphis delivers a knock-out punch of original, high octane rock and roll mixed with a streetwise sensibility that scores big on stage and in commercial appeal. Click Here to visit the Memphis homepage.
At TRW, we love what we do: Working with you to find the right title for your next show. Let’s start a conversation about producing contemporary Broadway musicals in your community. Developing a personal relationship with our clients helps us find just the right title for your stage. We see these personal relationships grow into theatrical events each day as we follow the thousands of performances of our musicals, by arts organizations all over the world. You can always call us toll-free at 866-378-9758. You can email us at Licensing@theatricalrights.com. You can mail us a postcard or letter to 570 Seventh Avenue, Suite 2100, New York, NY 10018. Heck, you could stop by and say hi when you’re in NYC, too. (Call ahead so we can be ready for ya!)
Visit Theatrical Rights Worldwide at www.theatricalrights.com
January 3, 2015 / Posted by TRW
Theatrical Rights Worldwide (TRW) is proud to announce the release of a brilliant new Theatre for Young Audiences (TYA) musical from the team of Bret Simmons and David Howard (CHANGING MINDS, FALLING FOR EVE). THE THREE LITTLE WOLVES AND THE BIG BAD PIG is a beautiful adaptation of the perennial best-selling kid’s book of the same title by Eugene Trivizas. Simmons & Howard, currently are hard at work on their next title, THE FIRST GENTLEMAN, set for an Off-Broadway run in 2015. I recently spoke with them at their Los Angeles offices to discuss their entry into the exciting world of adapting great literature aimed for young people into a TYA musical.
David Howard (Book & Lyrics) is the writer of DreamWorks’ hit science-fiction movie parody Galaxy Quest. I asked him about the genesis of the project. “Steve (TRW President & CEO Steve Spiegel) approached us with the idea some time ago and told us about his TYA@TRW collection and urged us to find a book we loved that would be a great musical,” Howard said. And find one they did! Trivizas book, with illustrations by Helen Oxenbury, became an international best seller after his adaptation of the classical fairy tale had languished because publishers were not eager to take on a book in which the wolf is not evil, but good. It has since been translated into seventeen languages and incorporated into the Heinemann collection of the ten best classic picture books ever published. Howard continued, “As soon as I read it, I knew that this source material was truly great.”
Bret Simmons (Music) said that he took his inspiration for PIG from the story’s “joyous and really, truly fun” take on the old tale. “I adored writing it,” Simmons said. It shows in the music. Simmons is always at home in a variety of styles, while keeping the show’s narrative moving forward with bright, inventive songs that really make the book come to sonic life. Great source material is the key and getting the author’s permission to adapt the book to a musical format almost didn’t happen. Howard explains: ”We had never met Eugene (Trevisaz), so we Googled him and found that he lives in the U.K. I sent him an email and didn’t hear from him, so we figured it was a no-go. Then some months later, from out of nowhere I get this email back from him and he apologized that it had hit his SPAM folder. He readily agreed to the prospect of a musical and we started working.”
Simmons and Howard are frequent collaborators and their partnership has honed a trusting bond from which they work. “Bret is very involved in storyboarding early as we develop. Sometimes lyrics come first, sometimes music,” Howard said. “We get together and talk about what it means and then we storyboard it.”
The story begins as it comes time for the three little wolves to go out into the world and build themselves a house, their mother warns them to beware the big bad pig. But the little wolves’ increasingly sturdy dwellings are no match for the persistent porker, who has more up his sleeve than huffing and puffing. It takes a chance encounter with a flamingo pushing a wheelbarrow full of flowers to provide a surprising and satisfying solution to the little wolves’ housing crisis.
Now that THE THREE LITTLE WOLVES AND THE BIG BAD PIG is released, the team is back to work on THE FIRST GENTLEMAN. Simmons said, “At present there is a great production team in place and we’re excited that it looks like the show will open in NYC in 2015.” The duo last hit New York at the York Theatre with 2011′s FALLING FOR EVE.
To get a 99 Cent perusal copy of THE THREE LITTLE WOLVES AND THE BIG BAD PIG, click HERE and enter code PIG at check-out!
Click HERE to visit the show’s homepage.
December 9, 2014 / Posted by TRW
TheatricalWrites Readers: Check-Out WANDA’S WORLD and get a FREE READING COPY of the script!
The start of Middle School/Junior High can be a scary time for our ‘tweens. As any drama teacher who works with kids of this age in school or in youth theatre programs will tell you, these young people are in a crucial stage of self-awareness development, as they leave the relative comfort of elementary school behind. The theatre is a place where we can get kids involved in stories that transcend the smart-mouthed style of the endless slew of TV sit-coms aimed at ‘tweens, and give our bright middle schoolers a chance to revel in the most collaborative art form available. At TRW, we carefully curate our TYA and kids for kids show collections to offer nothing but top-quality book, music and lyrics with stories that both entertain to the highest level and have a message that is musically uplifting…and in some cases, shows that truly offer a lesson for all of us, no matter our age. WANDA’S WORLD is such a show.
The story: Wanda Butternut is the popular host of the hit TV talk show, Wanda’s World, where kids call in to get advice from Wanda to solve their problems. Wanda is beautiful, confident and always knows what to say… in her fantasy. In real life, Wanda is a middle school girl with a rather large birthmark on her face, who is terrified to deal with the first day of school in a new town. Gradually, with the help of an extraordinary teacher, she overcomes incredible odds and learns to follow her own path.
This heartfelt musical is a place where ‘tweens and their families can share a beautiful and vital new story that speaks, or rather, sings to an age group that very much needs the gentle message that comes
with it. In their notes to directors and producers of the show, WANDA’S WORLD authors Eric H. Weinberger and Beth Falcone write, “there is a tween in all of us who still feels vulnerable, that each one of us has some kind of ‘birthmark’ which makes us feel set apart, and that middle school politics, unfortunately, often doesn’t end in middle school.” Some of our clearest memories are those of playground incidents of middle school, when alliances between classmates could lead to ugly behavior. While WANDA’S WORLD offers a healing message, it does it in a show that is pure musical theatre magic.
The score for WANDA’S WORLD is instantly likable, upbeat, totally-engaging pop-rock that delivers real power to this one act show. Beth Falcone’s music & lyrics deliver a truly infectious, radio-ready groove that starts from the downbeat and provides the engine that drives the WANDA magic. Eric H. Weinberger’s book is just the right balance of authentic kidspeak and beautifully structured story-telling. Falcone & Weinberger wisely crafted a tale that doesn’t focus our sympathy on Wanda, rather we are invited to explore our own natural fears through Wanda’s courage. The writing team offers this insight: “One thing to note is that every character in this show has a ‘birthmark’: Mr. Lemmings stutters; Ms. Dinglederry, who is Irish, never fit in because of her inexplicable passion for all things Latin; Ty must succeed or risks being shunned by his powerful family; Jenny must be pretty and popular for the same reason; P.J. feels ‘small’; Alison is socially awkward, and so on.”
It’s clear this is a show that will make a real impact on your program, and producing and directing it is a delight! When you read and listen to WANDA’S WORLD, we know you’ll want to consider it for your next show. To receive a FREE PERUSAL copy of WANDA’S WORLD, Click Here, or at the end of the article. There is no obligation whatsoever and the offer is only good for e-perusals (limit 1 e-perusal per email, offer expires Oct 31, 2014). They are usually 5 bucks, but all you need to do is a bit of clicking and you’ll get a free copy to have and to hold. Electronically. You can hear all the tunes as you read on the WANDA homepage. And when you’re ready to roll with your production, we’ve got the music tools covered!
TRW is excited to announce that our premiere rehearsal and performance accompaniment tools are now available for WANDA’S WORLD! These tracks aren’t just good…they are amazing. These are true SHOW|READY & STAGE|TRACKS programs and they can take your rehearsal and performance process to the stars! Click Here to listen to WANDA’S WORLD song samples. You can totally have your own pit band, too. Your choice. Click Here for information on SHOW|READY & STAGE|TRACKS by Right On Cue Services for TRW.
Once you are ready to start planning your show, we know for middle school drama directors, having just the right number of roles is crucial. In casting WANDA, you’ve got a chance to involve as many actors as you like. WANDA’S WORLD can be performed with as few as 11 actors (6F/5M) or as many as you wish. Click Here to see more on expanded casting.
WANDA’S WORLD was produced Off-Broadway by Amas Musical Theatre, in association with Terry Schnuck, where it received a Drama Desk Award nomination for Outstanding Book of a Musical and a Lucille Lortel Award nomination for Outstanding Musical.
Click Here to go to the WANDA’S WORLD homepage.
Photos: 2008 AMAS Production, © Carol Rosegg
November 15, 2014 / Posted by TRW
Our new 2015 All-Access VIP Catalogue of Musicals is now arriving at theatre organizations across North America! Here’s a link to a super easy-to-use online magazine format of the full-color book that features detailed descriptions of each show with key casting and production information highlighted. Take a few minutes to look through the catalogue and then you can order perusal copies of all the shows you’d like to read and hear. Once you’ve decided on some shows, simply apply for a license to get a price quote for your production. There’s no obligation and it’s the best, fastest way to find out if your title is available and the cost of the License Fee.
The new catalogue debuts Jersey Boys, Saturday Night Fever, Big Fish, Ghost the Musical and more. As you peruse the online edition, click directly to any show’s homepage at theatricalrights.com and see video for select titles.
Click HERE to view the TRW 2015 Full Catalogue of Musicals.
November 13, 2014 / Posted by TRW
2014 was a banner year for TRW. With a slew of exciting new acquisitions and the continuing success of our core catalogue, we are looking forward to 2015 and the many opportunities we’ll have to
work one-to-one to find the perfect TRW title for your theatre group. When you license a TRW musical, you’ll have a personal licensing representative who handles your account from perusal to quote to contract and through to closing night. Based on your type of organization (professional, community, school), TRW assigns the right team member to handle your specific needs. As we look towards the Holidays with joy and excitement for the new year, we’d like to take a moment to introduce you to the TRW Licensing and Customer Service Team. TRW President and CEO Steve Spiegel made several new hires in 2014 and promoted key team members to new managerial positions. Our dedicated licensing representatives all bring a wealth of live theatre producing, directing, acting and musical experience and expertise to the table. We’ve been in your shoes and know how vital it is that you can get access to the best musicals in the world, at a fair price, with pristine materials to work from, delivered on time. Now, let’s get to know your licensing team!
Community Theatre & School Licensing
Vice President of Licensing and Accounts, Jim Hoare, brings years of theatre experience to his Amateur Licensing Division. He taught high school theatre in New York for over three decades and has worked extensively with colleges and community groups. He’s directed hundreds of school, professional and community theatre shows and served on many state and national boards. For TRW, Jim’s established a top-notch staff that is dedicated to our beloved community theatre and school groups around the world. Jim loves to talk theatre with our customers on the phone, one-to-one at conferences and at the scores of TRW shows he sees each year.
Team TRW Customer Service Leader
Manager of Licensing and Accounts Charisse Hardy is at the heart of Team TRW, making the process of licensing a show with us as smooth as it can be. Charisse brings her theatre experience to licensing in a way that lets our customers know that she’s been there, too, and understands that your production is important! Charisse and her new team of licensing associates, Erin Betman and Gabriel Rodriguez, are ready to work with you to find the perfect TRW show!
TRW’s Vice President of Professional and International Licensing, Sean Cercone, has produced musicals on Broadway, Off Broadway, and multiple major Regional Theatres. With assistant Dyan Flores, Sean leads the Professional Licensing Division by working closely with his customers to place the right show, in the right slot, in the right performance space. As a producer, Sean understands the unique and considerable challenges that are inherent in presenting theatre at the professional level. He’s ready to talk with you about positioning TRW musicals to bring the box office performance you need, balanced with the artistic arc of your season. Think your performance space is challenging? Sean can suggest titles, approaches and versions to assure a prestigious and rewarding experience. TRW’s Professional Licensing Division is here work for you.
Music, Publications & Creative
Assistant Vice President of Music, Publications & Creative, David Abbinanti, is TRW’s resident music expert. He makes sure TRW’s production materials are created with the highest regard for quality and accuracy. Davidalso works with composers to create new orchestrations for some TRW titles to assure our customers are able to access scores that feature the best possible instrumentation and playability. David’s work as an award-winning composer andlyricist is also apart of TRW’s Theatre for Young Audiences (TYA) collection with THE PERFECT DOG, a terrific new musical adaptation of New York Times best-selling author John O’Hurley’s book.
TRW’s Chief Marketing Officer, Fred Stuart, handles every facet of our messaging. From our print catalogue to our social networks and these very e-messages, he brings over twenty-five years in the theatre business to TRW’s multi-channel communications with our customers worldwide. TRW’s Marketing Team takes pride in serving our theatres with personal help in promoting your show through access to our available cache of advertising assets, logo art and production features on our social networks and blog.
October 1, 2014 / Posted by TRW
Theatrical Rights Worldwide (TRW) President and CEO Steve Spiegel announced today the acquisition of exclusive representation for stage performance rights to Broadway’s Tony Award-winning Best Musical, Jersey Boys. “I’m happy to announce the signing of a long-term agreement for the Stock and Amateur rights to Jersey Boys. I’m proud to be the home of this truly great Broadway show,” Spiegel said yesterday afternoon, shortly after closing the deal, from his office in TRW’s Times Square headquarters.
Jersey Boys joins TRW’s major licensing assets Monty Python’s Spamalot, Memphis, The Addams Family, The Color Purple, All Shook Up, Ghost the Musical, Big Fish, Ring of Fire, Curtains, Saturday Night Fever, and a select group of Theatre for Young Audiences (TYA) and Off Broadway and Regional Theatre musicals.
“Jersey Boys adds to our roster of Broadway titles at a very exciting time for TRW. It’s a show recognized as the pinnacle of musical theatre excellence by our school, community and professional theatre customers around the world,” Spiegel said. “It’s a once in a generation show, a brilliant musical to bolster our continuing growth and expansion.”
Theatrical Rights Worldwide was created by Spiegel in 2006. Coinciding with the Jersey Boys deal, TRW announced Spiegel’s full ownership of the company, effective immediately.
October 1, 2014 / Posted by TRW
Musical theatre licensor Theatrical Rights Worldwide (TRW), founded by President & CEO Steve Spiegel in 2006, announces Spiegel’s acquisition of full ownership of the company. The venture was initially a partnership between Spiegel and Northwater Capital, an international IP fund based in Toronto.
Spiegel spoke briefly from TRW’s New York City offices as the deal was signed: “I’m immensely proud of what we’ve created at TRW, first as a start-up, then as a growing business and now as a fully-realized premier Broadway licensing house. Throughout my thirty-five years in this business I’ve enabled theatrical participation and performance for high schools, professional and community theatres, youth groups, national tours and all our customers around the world,” Spiegel said. “Now, we move forward with a determination to hone our acquisition and development strategy in a very competitive environment. I’ve lived the world of theatre during my career and my incredible reservoir of relationships and experience will bolster this exciting new phase for me and TRW.”
Joining this breaking news is Spiegel’s announcement that TRW has acquired representation of Broadway’s mega-hit Jersey Boys. “I’m thrilled to announce the signing of a long-term agreement for the worldwide stage rights to the incomparable Jersey Boys.” The Tony Award-winning Best Musical joins TRW’s major licensing assets Monty Python’s Spamalot, Memphis, The Addams Family, The Color Purple, All Shook Up, Ghost the Musical, Big Fish, Ring of Fire, Curtains, Saturday Night Fever, and a select group of Theatre for Young Audiences (TYA) and Off Broadway and Regional Theatre musicals.
Spiegel will continue his current role as President and CEO of TRW, now taking the company into its second decade as the sole owner. The organization’s ever-expanding contemporary Broadway musical catalogue will be his primary focus, while continuing to develop carefully chosen non-Broadway and top-quality TYA shows.
Spiegel also announced the promotion of TRW’s Professional Licensing Director Sean Cercone to Vice President of Professional & International Licensing. “As we continue to expand and grow our collection, Sean’s invaluable experience, perspective and expertise in the changing world of professional licensing has elevated TRW’s presence in positioning our shows with top regional and international theatres,” Spiegel said. “And, his leadership in developing new shows and re-approaching existing titles, especially for the unique pro market, brings a vital asset to our executive team.”
Spiegel looked out the window of the TRW conference room to the view of Broadway below. “I see so much potential out there. Broadway and beyond are really alive with creativity and opportunity. I want to put our licensees in touch with that in a personal way. In a way they can share with their communities a presentation of dynamic, contemporary musicals that speak to today’s audiences of all ages. It’s what I’ve been working at for 35 years and now TRW is the place I have the creative freedom to realize that vision for 21st century licensing.”
Top and Middle Photos by Lucas Buck at Look! Pretty Pictures.
September 9, 2014 / Posted by TRW
Now is the time…this is your Quest!
MONTY PYTHON’S SPAMALOT is now available for productions in the UK & Ireland opening in September/October, 2016 or later. Be advised that you will not be permitted to begin advertising or marketing your production until 1 July 2016, after the next leg of the MONTY PYTHON’S SPAMALOT UK tour concludes. Keep this advertising restriction in mind when selecting performance dates.
The MONTY PYTHON’S SPAMALOT UK tour will commence in January and conclude by 30 June 2016. Get tickets now as you plan YOUR production! Click here for schedule & ticket info.
UK/Ireland customers, CLICK HERE to submit an Amateur License Application and book your production of SPAMALOT now! (if you recently applied you do not need to apply again).
August 12, 2014 / Posted by TRW
When it’s all said and sung, selling tickets is a top priority for all theatre organizations. Cutting-edge marketing that really works to sell your show relies on top-quality video promos for social networks, your website and broadcast. When you post a high quality video on your website and Facebook, Twitter, et al…you get results. Video engages your target audience with the visual excitement they seek to become motivated ticket buyers. And your boards of directors, school administrators and corporate donors will take notice that you know how to market your shows effectively and professionally on a tight budget.
Producing high quality video can be expensive and very time consuming. That’s where Cinevative comes in with VME (Video Marketing Essentials). Here’s the pitch: Their industry-leading standard for theatre promotional video is on display in their work, which you can see by clicking HERE. Cinevative offers customized web videos, commercials and promos for the performing arts. Imagine being able to run Broadway quality promotional videos and commercials without having to create anything yourself. Now you can…with Video Marketing Essentials by Cinevative. Video Marketing Essentials allows you to license customized, pre-made video trailers for some of TRW’s most popular shows at an incredibly low cost!
Once you’ve got your spot branded with your production’s specific info, you’re ready to use this powerful asset in your marketing arsenal. You can post anywhere on social networks for free and watch the ticket sales click through to your site. Consider even a small $5-$10 boost of your post on Facebook, targeted to theatre-goers in your area, and you’ll see measurable results at the box office…if you are linking to high quality content like Cinevative spots. And don’t count out good old TV! You’d be surprised how affordable spots on your local network station ad buys can be, and many offer free slots for
non-profits. A professionally produced commercial on TV can really help elevate your arts organization’s perception in your community. And, frequently your target theatre-going audience is up late for those very cheap late night buys on the local network affiliates and independent stations!
As you consider your next round of musicals with TRW, or if you are already producing one of our shows that has a Cinevative commercial available (click here for a list of TRW titles that feature Cinevative VME), take a look at what professionally produced video can do for your show’s marketing campaigns.
Click HERE to visit Cinevative’s Video Marketing Essentials website
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August 11, 2014 / Posted by TRW
Welcome to the first monthly installment of Professionally Speaking. My goal – make your job a little bit easier... In the coming months we look forward to a website redesign, hosted blog launch and many EXCITING NEW ANNOUNCEMENTS! Things at TRW are cookin’!
Yeah…that surprised me too when I completed the research. We know, all too well, one of the biggest challenges we face producing in that size venue is finding material that is appropriate for your specific audience, fits your mission & budget and excites your creative staff.
Once you have that out of the way, you and your team then ask, “Yeah, but will it sell tickets?”
RING OF FIRE (Small Cast Version) was specifically created as a partnership between our office, Richard Maltby Jr. and Milwaukee Rep with these very questions in mind. This version has already had 20+ successful runs at professional theatres across the US including Milwaukee Rep, La Comedia Dinner Theatre, Pitt CLO, The Barter Theatre, Cortland Rep, Shadowland Theatre, Art’s Garage,and many more!
Get your customized RING OF FIRE commercial for as low as $150.00!
Click on the play button below to preview the :30 spot now exclusively from your partners at TRW & Cinevative!