Theatrical Rights Worldwide (TRW) President and CEO Steve Spiegel announced today the acquisition of exclusive representation for stage performance rights to Broadway’s Tony Award®-winning Best Musical, JERSEY BOYS. “I’m happy to announce the signing of a long-term agreement for the Stock and Amateur rights to Jersey Boys. I’m proud to be the home of this truly great Broadway show,” Spiegel said, shortly after closing the deal, from his office in TRW’s Times Square headquarters.
JERSEY BOYS joins TRW’s major licensing assets MONTY PYTHON’S SPAMALOT, MEMPHIS, THE ADDAMS FAMILY, THE COLOR PURPLE, ALL SHOOK UP, GHOST THE MUSICAL, BIG FISH, RING OF FIRE, CURTAINS, SATURDAY NIGHT FEVER, and a select group of Theatre for Young Audiences (TYA) and Off Broadway and Regional Theatre musicals.
Musical theatre licensor Theatrical Rights Worldwide (TRW), founded by President & CEO Steve Spiegel in 2006, announces Spiegel’s acquisition of full ownership of the company. The venture was initially a partnership between Spiegel and Northwater Capital, an international IP fund based in Toronto.
Spiegel spoke briefly from TRW’s New York City offices as the deal was signed: “I’m immensely proud of what we’ve created at TRW, first as a start-up, then as a growing business and now as a fully-realized premier Broadway licensing house. Throughout my thirty-five years in this business I’ve enabled theatrical participation and performance for high schools, professional and community theatres, youth groups, national tours and all our customers around the world,” Spiegel said.
When it’s all said and sung, selling tickets is a top priority for all theatre organizations. Cutting-edge marketing that really works to sell your show relies on top-quality video promos for social networks, your website and broadcast. When you post a high quality video on your website and Facebook, Twitter, et al…you get results. Video engages your target audience with the visual excitement they seek to become motivated ticket buyers. And your boards of directors, school administrators and corporate donors will take notice that you know how to market your shows effectively and professionally on a tight budget.
Producing high quality video can be expensive and very time consuming. That’s where Cinevative comes in with VME (Video Marketing Essentials).
One of our biggest and best opportunities to meet our customers happens at the end of June each year in Lincoln, Nebraska. The Educational Theatre Association’s (EdTA) International Thespian Festival is held in this lovely and welcoming city each summer on the campus of the University of Nebraska. This year, nearly 4000 Thespians and their directors descended on the festival by trains, planes and automobiles (OK, mostly on 17 hour bus rides) and attended hundreds of high school shows and workshops with world-class presenters and teaching artists.
Team TRW attends the festival to have facetime with the people who make theatre happen with high school kids from around the globe. From as far away as Canada, London, Dubai, Qatar, and Saipan and Mound City, TX and…everywhere
Getting in the driver’s seat for a production of MONTY PYTHON’S SPAMALOT, the Eric Idle and John Du Prez penned Tony Award®-winning Best Musical, is a true opportunity to give your cast, crew and audiences the theatre experience of a lifetime. Since launching the wide-release of SPAMALOT over a year ago, there have been hundreds of productions around the world by groups from community, high school and university theatres to high profile professional companies to a new West End production, still lighting up the stage in London. SPAMALOT is a ticket sales machine wherever it is produced for the sheer excellence of a show that has become a beloved musical classic, that never existed in the shadow of its wonderful and iconic cinema source material Monty Python and the Holy Grail.